Work on the marketing communication strategy for Lubuskie Province has been successfully completed. As a result of nearly six-months of effort the new >Lubuskie< brand has been created. Strengths and weaknesses of the region were identified during initial stage of the project. Then the values and personality of a >Lubuskie< brand-to-be was developed and three positioning suggestions were investigated. The strategy, logo, manual and some other items of visual communication :-) were created based on the information gathered. The new Lubuskie Province brand was launched on May 13 during a gala held in the column hall in the Office of the Marshal in Zielona Góra. The reception was very enthusiastic. Marcin Jabłoński, the Marshal emphasized that it is necessary to have a brand to cater for current market demands. New brand, be successful!

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