The Copernicus Science Centre and ECSITE FREEDOM Conference
2011

BRIEF
To develop comprehensive visual identification for the conference, expressed in universal, cultural, scientific and educational aspect.

SOLUTION
We have selected a fractal to depict the subject. Its essence is about infinite depth which unveils new faces. Just like freedom. It may be defined and discovered by anybody, for each situation and always as a new phenomenon. We were inspired by the Sierpinski fractals to emphasize the Polish input.
The materials (including leaflets, agenda, printouts, tags, bags and highly extended information system in the CNK building) that have been created are consistent extension of the fractal concept. For example, the leaflet is a fractal in both graphical and as far as unfolding is concerned. The unfolding involves the process of getting deeper into the meanings of freedom.
Unusual solutions enhanced the message and were enthusiastically accepted.